Nuno Serrão

TITLE: Project Paperclip
ARTIST(S): Nuno Serrão, urbanistasdigitais
MEDIUM: Mixed Media, iPhone
STATUS: For more information see
YEAR: 2012

Project Paperclip is the first photographic exhibit to use real-time processed reactive soundscapes. The concept was imagined by the Portuguese creative Nuno Serrão, and by including the auditory canal, it tries to transport visitors to a state that gives them a different interpretation of of the 16 photographs.

The experience is unique each time it is activated as the app’s algorithm utilizes real-time processing of variables from the visitors location, such as: the time of day, the level of noise that exists in the room, your voice, the movement and localization of the user, amongst many others.

Video of the opening (does not reflect the reactive soundscapes):

The concept of Augmented Reality, utilizes a digital interface to permit the creation of a bridge between our universe and the digital universe, creating a mixed ambience in real time where the differentiation between these two realities is reduced. In this exhibition, this is brought about by using an iPhone, headsets and an application that is available on the Apple app store.

To make full use of this exhibition, visitors that have an iPhone 3 or above need to download Project Paperclip application, at the AppStore. Equipped with a headphones (the better the quality, the more immersive the simulation will be), switch on the App and follow instructions to activate the soundscapes.

You can find more information and test the concept at:

What is being said:
“It is subtly disconcerting, an ominous prediction of the artificial realities we build with the help of smartphone apps and the Internet.” ReadWriteWeb
“The photos are surreal, especially with the pairing of soundtracks.” Mashable
“Uma experiência única.” Vogue Portugal
“There’s still people using the technology in innovative ways.” TheCreatorsProject
“Photography exhibit in Portugal is using augmented reality and QR codes to enrich the viewer experience, demonstrating applications for the technology in the fine arts”. PSFK
“With the use of an iPhone app, photographer Nuno Serrão has created an all encompassing experience for anyone who wants to view his photography the way it was intended.” TheNextWeb
” (…) the concept of an app containing a portion of the exhibit itself is completely new and fascinating.” Appadvice
“Project Paperclip, do português Nuno Serrão, é a primeira exposição fotográfica a nível mundial a utilizar Augmented Reality (realidade aumentada).” Público
“Trippin’ – the art masters of yesteryears might also wish they had such technology at their disposal.” Ubbergizmo